What Is a Custom Logo? Custom Logo is a symbol or icon having graphic elements integrated with it and it represents a website, a brand or a company. Logo is one of the most important element of branding used by both the online as well as offline services. When you visit a site, it shows a logo which is placed either into the left side, right side or middle position of the navigation bar. Most the site owners when upload custom logos, they place it into the left most side of the horizontal navigation bar and place other menu items at the right side of it.
What Are the Features of a Custom Logo?
A Custom Logo contains a lot of features which are unique and brandable. These features are in shape, size, color, layout and other elements too. Go through the following points to know about the features of a Custom Logo, such as:
Uniqueness: A custom logo is unique in features. When you purchase a logo made by a logo designer or logo design service, it incorporates a lot of constituent elements such as an emblem, a shape, color, letter etc. These all elements together form a logo that is different and unique from the rest.
Relevance about service or niche: Relevance is another notable attribute of a Custom Logo. Here relevance implies that your logo will reflect your services and products. What do you offer to customers? What is it about? Just by looking at the logo visitors can guess what it is about and what it provide
Now, look at the logo which reflects security measures. Such kind of logo is relevant to cyber security. In this way, your logo should reflect what your site offers. Maintaining relevancy is a good practice in logo designing and it is better if you have it. However, it is not compulsory if you cannot have such kind of logo.
Versatality: Visitors use various kind of devices to watch,read and perform online activities. The same version of logo is not appropriate for all kind of devices. That’s why the normal logo size for website may be about 120*28px but this is not suitable for other devices. You need to resize your logo into 152*152px for iOS 2.0+ and android 2.1+ devices.
To upload favicon you should resize it into either 32*32px or 48*48px.
Timeless: The logo you are going to create must be timeless. Here timeless implies that your logo should be designed in such a way that it will not require any tweak. Based on the relevance, you should design your logo that reflects what you offer regardless of a particular year or month. Don’t include year in your logo.
Dimensions of Custom Logos
What should be the dimension of your logo depends on the platform you want to upload to. Dimension of logo for website is different from that of Facebook. Similarly, there are many other social platforms such as Youtube, Twitter, LinkedIn, Pinterest, Instagram etc.
Logo dimension for Facebook:
Profile photo: 160*160px
Cover photo: 1640*624px
Logo Dimension on Youtube:
Profile photo: 800*800px
Thumbnail photo:1280*720px
Channel art:2560*1440px
Logo Dimension for Twitter:
Profile photo: 400*400px
Cover photo: 1500*1500px
Logo Dimension of LinkedIn:
Profile photo: 400*400px
Cover photo: 646*220
Logo Dimension for Pinterest:
Profile photo: 165*165px
What Is better to Use? Free Logo or Premium Logo?
You can use both kind of logos but for more usability premium logo is the best option. When you purchase a premium logo, it becomes your own property, as it gives you a license. None can abuse it as it is registered to you. Moreover, you can get various types of logo version from a logo design service as you purchase it and you can use it on various social media. When visitors see the branded logo on different social media sites, it increases your brand value.
On the other hand, you can get free logo from various free logo designers but it will be not as optimized as a premium one. You will not get high resolution file. It may be that you have used a symbol and others too used the same. Thus for the shake of brandability, I think that premium logo is the best option.
Which Type of Files of Logo Should Be Used?
There are various types of files available such as JPG, PNG, PDF, SVG, EPS etc. While designing logos, try to use the PNG or SVG format.You can use SVG file or PNG file for logos. PNG file does not lose quality but it must be web-optimized. SVG file too is a good option for web logo. You can use SVG file as web icon, symbol and logo. Also, you can maintain good quality.
When You Need Custom Logos?
You need to upload Custom Logo to Your site when you are going to customize it. However, before uploading a logo you have to purchase a web hosting service and create a site. After purchasing a hosting service, you have to start building a site and install WordPress so that you can install theme and plugins. You can upload logo to your WordPress site anytime but it must be done before publishing your site.
